Wednesday, 30 April 2014

Music For Corporate Video



Music Licensing for Corporate Video

Music copyright is a nightmare.  It’s an incredibly confusing subject and failing to understand it can be potentially ruinous.  As a corporate video producer you simply can’t skip around the subject as it’s something that you’ll have to deal with on a daily basis.

Quite often clients will also ask for their favourite commercial track dubbed on their corporate video.  What they have no appreciation of is the complexity and work involved in obtaining all the necessary permissions to do this – and absolutely no clue whatsoever about the fees that they might be facing.  With no standard licences available everything has to be by negotiation – often between many individuals and organisations involved in the creation of the music works (music score and lyrics) and the recording itself (the record company and the performing artists).

Even if you do manage to set up communications with the rights owners or their agents most clients simply don’t understand that the rights owners will charge whatever they feel your client can afford. 

So this is where quality Royalty Free Music comes in.
Like Production Music, Copyright-Free Music (AKA Royalty-Free) has been produced specifically to be incorporated into audio visual productions.  The main difference is that once you buy the track or album there is nothing more to pay.  You can use the tracks as much as you like – on as many productions as you like - and you do not have to cough up a penny more or fill in forms and keep tabs on licence periods or where your films are being distributed.  Simples!

royalty free music
royalty free music