Music Licensing for Corporate Video
Music copyright is a
nightmare. It’s an incredibly confusing
subject and failing to understand it can be potentially ruinous. As a corporate video producer you simply can’t
skip around the subject as it’s something that you’ll have to deal with on a
daily basis.
Quite often clients
will also ask for their favourite commercial track dubbed on their corporate
video. What they have no appreciation
of is the complexity and work involved in obtaining all the necessary permissions
to do this – and absolutely no clue whatsoever about the fees that they might
be facing. With no standard licences
available everything has to be by negotiation – often between many individuals
and organisations involved in the creation of the music works (music score and
lyrics) and the recording itself (the record company and the performing
artists).
Even if you do manage
to set up communications with the rights owners or their agents most clients
simply don’t understand that the rights owners will charge whatever they feel
your client can afford.
So this is where
quality Royalty Free Music comes in.
Like Production Music, Copyright-Free Music (AKA Royalty-Free) has been
produced specifically to be incorporated into audio visual productions. The main difference is that once you buy the
track or album there is nothing more to pay.
You can use the tracks as much as you like – on as many productions as you
like - and you do not have to cough up a penny more or fill in forms and keep
tabs on licence periods or where your films are being distributed. Simples!
royalty free music